Please register to continue.
Question Count : 14
Access to over 140 questions (14 questions at a time) in the following topics.
Marketing Management – Intro
Strategic Planning & Marketing Process – Company wise strategic planning, Marketing strategy and marketing mix, managing the marketing effort
Consumer Markets and Consumer Buyer Behavior – Model of Consumer Behavior, Factors Affecting Consumer Behavior, Types of Buying Behavior, Buyer Decision Process for New Products,
Customer-Driven Marketing Strategy – Market Segmentation and Targeting, Differentiation and Positioning – Frame of Reference, Points of Parity and Difference, Mass Customization
Products, Services and Brands – Product, Service and Brand decisions, Product Life Cycle Strategies Shortened PLC: New Product
Development Strategy and Process, Co-Creation, Leapfrogging
Pricing Decisions – Concept of Price, Factors to Consider When Setting Prices, New Product Pricing Strategies, Product Mix Pricing Strategies, Price Adjustment Strategies, Price Changes, Ease of Price and Product Comparisons because of Technology, Yield Pricing, Dynamic Nature of Pricing
Channel Decisions- Distribution, Retailing & Wholesaling – Distribution, Retailing & Wholesaling Marketing Channels – Nature, Importance and Value Delivery, Channel Organization, Channel Design and Channel Conflict Decisions, Marketing Logistics and Supply Chain Management, Wholesaling,
Integrated Marketing Communications – The Promotion Mix, Communication Process, Steps in Developing Marketing Communication, Promotion Budget
Advertising, Sales Promotion and Public Relations: – Including Combining One-to-One and One-to-Many Mapping Due to Technology, Reducing Role of Traditional Media
Customer Value – Capturing Value from Customers, CRM, customer Satisfaction & Retention Customer Life Time Value,
Competitive advantage and Competitive Strategies – Competitor Analysis, Competitive Strategies, Balancing Customer and Competitor Orientations
Business Markets and Business Buyer Behavior – Buying Unit, Buying Situations, Buying Process and Influences, Role of e-Hubs, e-Procurement, Government and Institutional Markets
Marketing Plan and Marketing Trends – Budgets and Controls, Experiential Marketing, Ambush marketing Buzz marketing, Viral Marketing any other latest trends.
Marketing Environment – Micro Environment, Macro Environment, – Global Environment, Responding to the Environment